A generous dose of creativity, a love of analysis and a nose for delicious trends. These characteristics are typical of our colleagues in the Marketing department. Together with Delhaize’s experts we create the most engaging campaigns to showcase the top attributes of our produce.  

Bakker’s marketers adopt a service-oriented attitude to support the managers at Delhaize. We help develop the range and that nose for tasty trends in the fruit and vegetable landscape is indispensable in that regard.  

We know our customer and his strategy inside out and precisely that is one of the ways in which Bakker Belgium distinguishes itself as a strategic partner. We actively contribute ideas on how to best position the fruit and vegetable range in the market and continuously elevate it to a higher level. 

To boost our visibility we participate twice per year in two major Delhaize supplier fairs, putting our strategic partnership with Delhaize in the spotlight.
These are two huge moments for the entire team that demand creativity, outside-the-box thinking, careful planning and good old-fashioned hard work to get everything ready on time! Colleagues from various departments pitch in at the supplier fair and as a team we showcase what Bakker stands for.

Every month our marketers and a number of colleagues travel to the Netherlands to take their seat on the taste teams. Together with our colleagues from Bakker Barendrecht in packing, marketing, purchase and the master chef, they taste recipes and recipe ideas for potential new meal boxes.  

These meal boxes are developed in close collaboration with our client. Our marketers actively contribute to the range, recipe, growth strategy and introduction of new boxes.Together with Delhaize we are working on the success of this concept so that year after year, consumers will continue to view these boxes as a convenient, wholesome, surprisingly tasty and affordable evening meal. Our goal is to have the boxes featured on every shopping list!